Location Analytics
for Banking & Insurance
Get ahead of competition by using geography to uncover business insights
“Excellent tool! User friendly and flexible between different GIS formats and non-GIS data makes Mapidea a useful software for any business”
Louise Kavanagh, GIS expert
Optimize Branch and ATM network
Support expansion decisions (eg. where to open or close branches) by crossing network, demographics, competitors and other datasets geographically, without the need for external consulting.
Empower marketing decisions
Increase your customer base by focusing your marketing activities in places with more business potential. Take advatange of geography to enable more data-driven campaigns.
Monitor sales performance
Use Mapidea to better understand your business spatial patterns, detect competition pressure and optimize your sales areas and results.
Combine different sources of data for better insights
Business Data:
Ex: customers, products, transactions, branches, products
Demographics:
Ex: residents, families, households
External Data:
Ex: footfall, businesses, competitors, 3rd party datasets
