Location Analytics
for Banking & Insurance
Get ahead of competition by using geography to uncover business insights
“Excellent tool! User friendly and flexible between different GIS formats and non-GIS data makes Mapidea a useful software for any business”
Louise Kavanagh, GIS expert
Expansion
Optimize branch and ATM network
Support expansion decisions with upgraded location intelligence capabilities (e.g. where to open or close branches). Cross network, demographics, competitors and other data sets geographically, without the need for external consulting.
Marketing Effectiveness
Empower commercial decisions
Increase your customer base by focusing your geomarketing activities in places with higher business potential. Leverage geospatial analysis to enable more data-driven campaigns.
Business Intelligence
Manage sales performance
Use Mapidea to better understand your business spatial patterns, detect competition pressure, and observe improvements in your sales territories.
Combine different sources of data for better insights
Business Data:
Ex: customers, products, transactions, branches, products
Demographics:
Ex: residents, families, households
External Data:
Ex: footfall, businesses, competitors, 3rd party datasets
