Mapidea

Miguel Marques

Miguel Marques

A John Snow approach to Business

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London 1854. Difficult times for London population, specially in Soho, when a cholera outbreak killed thousands. A map saved the city. How?

By mapping the deaths in a street map and adding the location of water wells, John Snow found out the relation between a contaminated water source and cholera. It was an instant insight, driven from spatially organized data, prepared to be seen in a map.

John Snow approach Location analytics Mapidea

Your business can also take advantage of a “John Snow” moment: look at your data in a map, combine it with external sources and enable your users to interact with it in a simple way. Ready to add value with maps?

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