Location Analytics
for Healthcare & Pharma
Understand your IMS, IQVIA or any 3rd party data better in a geographical context.
“Mapidea allows us to finally see and manage our business using maps, easily crossing layers of data like sales, visits and demography to create better insights and optimize sales. It’s a game changer!”
Carlos Patarrana, Head of BI & SFE
Market Intelligence
Maximize revenue per territory
Leverage location intelligence and combine 3rd party data sets (like IQVIA, IMS data) with spatial data to understand sales patterns geographically (via thematic maps). Benchmark against competition and make better decisions on territory alignment to boost sales rep productivity.
Marketing Efficiency
Optimize promotional activities
Obtain spatial insights on the impact of visits, geomarketing and other campaigns. Uncover patterns and support better informed marketing decisions.
Sales Force Effectiveness
Evaluate reps’ productivity
Visualize prescription journey patterns across territories and understand the real impact of sales reps activities to optimize their incentives.
Combine different sources of data for better insights
Business Data:
Ex: sales, visits, campaigns, doctors, hospitals, pharmacies
Demographics:
Ex: residents, families, households, diseases prevalence
External Data:
Ex: IQVIA, IMS or other pharma data providers, competitors
