Location Analytics
for Healthcare & Pharma
Understand your IMS, IQVIA or any 3rd party data better in a geographical context.
“Mapidea allows us to finally see and manage our business using maps, easily crossing layers of data like sales, visits and demography to create better insights and optimize sales. It’s a game changer!”
Carlos Patarrana, Head of BI & SFE
Manage sales territories
Combine your 3rd party data sets (like IQVIA, IMS data) with location data to understand your sales patterns geographically. Benchmark against competition and make better decisions on territory alignment to boost sales rep productivity.
Optimize marketing activities
Obtain spatial insights on the impact of visits and other marketing activities. Uncover patterns and support better informed marketing decisions.
Understand prescription journey
Visualize prescription journey patterns across territories and understand the real impact of sales reps activities to optimize their incentives.
Combine different sources of data for better insights
Business Data:
Ex: sales, visits, campaigns, doctors, hospitals, pharmacies
Demographics:
Ex: residents, families, households, diseases prevalence
External Data:
Ex: IQVIA, IMS or other pharma data providers, competitors
