Maps go well with everything: from running apps to meeting rooms. They add context and value to data, creating powerful insights that would go unnoticed without a cartographic representation.
Nowadays, there are lot of options to use as canvas: Google, Bing, Mapbox, Here or OpenstreetMap can provide the necessary context to your data.
So, what’s missing? Why there are companies that don’t use location in their decision making process? It’s really about the cost of investment? This article from James Brayshaw about return of investment on Location Intelligence software can help, showing practical examples on how to measure benefits from using Location intelligence in business.
Don’t worry, maps are not as expensive as the Givenchy dress that Audrey Hepburn used in Breakfast at Tiffany’s, auctioned in 2006 by more than 600.000 euros.
If you need help getting started with maps, come and have a talk with Mapidea. We help you plan a strategy to take advantage of maps, making them mainstream in your organization.