“Our business is mostly geographical, and Mapidea gives us the Location Analytics capabilities we need to be more competitive in a simple and effective way”
Javier Pastor, IT Director
Identify the best locations for new stores
Make better expansion decisions with location intelligence as your edge (e.g. where to open or close stores). Cross demographics, competitors, footfall, traffic and other data sets, without the need for external consulting.
Understand customers’ behavior even better
Observe how and where your customers relate with your stores, both in physical and digital worlds. Detect behavioral patterns and create territorial profiles.
Increase ROI on geomarketing
Increase revenue and customer base by focusing marketing campaigns in places with more business potential. Leverage geospatial analysis to enable more data-driven campaigns.
Ex: customers, stores, sales, visits, vendors
Ex: residents, families, households, purchasing power
Ex: competitors, third party databases