“Our business is mostly geographical, and Mapidea gives us the Location Analytics capabilities we need to be more competitive in a simple and effective way”
Javier Pastor, IT Director
Make better expansion decisions (eg. where to open or close stores) by crossing demographics, competitors, footfall, traffic and other datasets, without the need for external consulting.
Analyse how and where your customers relate with your stores, either in physical and digital world. Detect behavioural patterns and create territorial profiles.
Increase revenue and customer base by focusing marketing campaigns in places with more business potential. Take advantage of geography to enable more data-driven campaigns.
Ex: customers, stores, sales, visits, vendors
Ex: residents, families, households, purchasing power
Ex: competitors, third party databases