Location Analytics
for Retail & FMCG

Improve your expansion decisions, marketing investments and sales results.

“Our business is mostly geographical, and Mapidea gives us the Location Analytics capabilities we need to be more competitive in a simple and effective way”

Javier Pastor, IT Director

Identify the best location for stores

Make better expansion decisions (eg. where to open or close stores) by crossing demographics, competitors, footfall, traffic and other datasets, without the need for external consulting. 

Understand customers behavior

Analyse how and where your customers relate with your stores, either in physical and digital world. Detect behavioural patterns and create territorial profiles. 

Improve location based marketing

Increase revenue and customer base by focusing marketing campaigns in places with more business potential. Take advantage of geography to enable more data-driven campaigns. 

Combine different sources of data for better insights

Business Data:
Ex: customers, stores, sales, visits, vendors 

Ex: residents, families, households, purchasing power

External Data:
Ex: competitors, third party databases

Let's talk?