Location Analytics
for Retail & FMCG
Improve your expansion decisions, marketing investments and sales results.
“Our business is mostly geographical, and Mapidea gives us the Location Analytics capabilities we need to be more competitive in a simple and effective way”
Javier Pastor, IT Director
Identify the best location for stores
Make better expansion decisions (eg. where to open or close stores) by crossing demographics, competitors, footfall, traffic and other datasets, without the need for external consulting.
Understand customers behavior
Analyse how and where your customers relate with your stores, either in physical and digital world. Detect behavioural patterns and create territorial profiles.
Improve location based marketing
Increase revenue and customer base by focusing marketing campaigns in places with more business potential. Take advatange of geography to enable more data-driven campaigns.
Combine different sources of data for better insights
Business Data:
Ex: customers, stores, sales, visits, vendors
Demographics:
Ex: residents, families, households, purchasing power
External Data:
Ex: competitors, third party databases
