Location Analytics
for Telco & Utilities

Take advantage of location data to gain a competitive edge

“It’s the right tool to democratize access of non-GIS experts to Location Analytics and create cumulative value across the organization”

António Mendes, CIO

Business Performance

Optimize infrastructure and services

Cross network and coverage data with subscribers and demographics to support strategic expansion decisions, identify hidden spatial patterns and improve quality of service.

Market Intelligence

Support commercial decisions

Increase your customer base by focusing your geomarketing in locations with higher business potential. Segment your targets down to the building or household level. Target the most profitable prospects and prevent churn.

Data Monetization

Generate more value with your data

Use Mapidea to easily create Data-as-a-Service products for corporate clients and create new recurring revenue streams.

Combine different sources of data for better insights

Business Data:
Ex: subscribers, usage, engineering, CRM, territories

Ex: residents, families, households, purchasing power

External Data:
Ex: businesses, competitors, 3rd party datasets

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