When Geography meets Business
Geography is the backbone of informed business decisions. Typically, after this statement comes an intrigued question on how Geography is in any way related to business activities, and it’s not only “National Geographic” or knowing the names of rivers and capitals.
Photo by Arturo Añez
Everything that matters for a business happens somewhere. Where stores are open (or closed), where brands can find new customers, where they should do marketing activities to retain existing customers, or to understand where their revenue is effectively coming from. There isn’t any business metric that doesn’t make sense to investigate using a spatial dimension.
This type of conversations leads into a typical long sales cycle, turning organisations that use our services in partners, instead of a traditional customer. In many occasions, more than the software solution alone, we are helping them to define a spatial strategy, to leverage the potential of their own data and cross it with external information. It’s a game changer experience and something that becomes a must have instead of a nice to have.
Where Mapidea is different
We believe in spreading the power of Geography across the organisation, as opposed to deliver very specialised tools with a long learning cycle or designed with GIS experts in mind. Actually, the majority of our customers don’t even know what GIS stands for (Geographic Information Systems).
We have a friendly approach and our love for Geography mixes business with pleasure. We are not obsessed with numbers and if what we have to offer doesn't fit a customer, we are the first to say it and even recommend others solutions.
We believe in quick wins: Our expertise in using Geography in different areas allow us to quickly identify ways of getting started with concrete outcomes from day one.
We believe in meaningful tools rather than “cinematic” visions. Our functionalities are presented in a way where the technology gets out of the way and let data speak for itself. Our four core analytical capabilities probably solve 80-90% of the business challenges that need Geography.
Finally, we are industry agnostic, having multinational customers in different areas like pharmaceutics, telcos, retail, to name a few.
If you already think that Geography can help your business, or after reading this few words you are at least intrigued, contact us for a demo.
PS - we will not show powerpoints: tell us a little bit about your business and we tailor made a live demo according to your needs.
