Geomarketing, simplified.
With Mapidea, users can make faster and better decisions
based on accurate geographical insights.
“Our business is mostly geographical, and Mapidea gives us the Location Analytics capabilities we need to be more competitive in a simple and effective way”
— Javier Pastor, IT Director Domino’s Pizza
Why Mapidea?
No-Code
User-Friendly
No geographical expertise needed
Time saving
Instant insights
Faster business decisions
Easy data integration
Internal and external data upload
Multiple file formats accepted
How can Mapidea help improve your
geomarketing strategy?
Understand customers and competitors
Understand customer distribution across the territory, create geographical customer segmentation and location-based campaigns, monitor competitor campaigns across the territory.
Reduce Costs
Through a better understanding of customer behavior and spatial distribution of patterns, marketing actions are laser focused, resulting in the increase of revenue and reduction of costs.
Expand to new territories
Find the best place to open a new store or place a new asset. Define delivery areas, and assess competition locations.
Combine different sources of data for better insights
Business Data
E.g. customers, stores, sales, visits, vendors
Demographics
E.g. residents, families, households, purchasing power
External Data
E.g. competitors, third party databases
