Data Monetization is a hot topic, with companies looking to create new revenue streams from this asset. Learn what the main problems are and how to work around them to build and sell your Data-as-a-Service products.

The business world has long realized the power of data, and, in the last decade, has been investing intensively in resources, both human and technological, to allow transforming data into valuable information, capable of supporting better business decisions.

We can say that a company starts doing Data Monetization when it starts treating its own business data as an asset and gain the benefits from maximizing its value. It looks simple and logical, but why, and where, are the data monetization projects failing?

With the beginning of COVID-19 pandemic and its impact on people's lives, Mapidea took upon a mission to show how COVID-19 is affecting the Portuguese population. We felt the need to contribute to the community and translate the data published by the official sources into meaningful information, to better understand the situation we are living in.

Learn how Location Analytics can drive success to your business. Understand your customers better, benchmark against competition, optimize marketing campaigns and tap into new opportunities.

London 1854. Difficult times for London population, specially in Soho, when a cholera outbreak killed thousands. A map saved the city. How?

Learn how Location Analytics can drive success to your business. Understand your customers better, benchmark against competition, optimize marketing campaigns and tap into new opportunities.